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Barbie Beats Bratz in Court Battle

Jury finds designer invented Bratz dolls on Mattel payroll

By Peter Fearon,  Newser Staff

Posted Jul 18, 2008 2:43 AM CDT

(Newser) – Barbie doll creator Mattel has won a bitter courtroom battle against rival MGA Entertainment, which sells the edgier Bratz dolls. A jury found that Bratz designer Carter Byant conceived the pouty-lipped dolls while on Mattel's payroll, and that MGA secretly plotted with him to steal the billion-dollar idea, reports the Wall Street Journal.

Mattel Chairman and CEO Robert Eckert called the verdict "a triumph—this important principle has been confirmed by the jury: what MGA did was wrong." Damages will be decided in future hearings, while the toy industry assesses the fallout.

MGA's Feelin' Pretty Bratz. A jury has ruled the concept for the edgy Bratz doll was stolen from Mattel.
MGA's Feelin' Pretty Bratz. A jury has ruled the concept for the edgy Bratz doll was stolen from Mattel.   (AP Photo/MGA Entertainment, FILE)
Barbie My House at the 2008 American International Toy Fair in New York. Mattel has won an important court battle with rival MGA over Bratz dolls.
Barbie My House at the 2008 American International Toy Fair in New York. Mattel has won an important court battle with rival MGA over Bratz dolls.   (AP Photo/Mark Lennihan)
Mattel, creator of Barbie, has won an important court battle with rival MGA Entertainment over Bratz dolls.
Mattel, creator of Barbie, has won an important court battle with rival MGA Entertainment over Bratz dolls.   (AP Photo/Mark Lennihan)
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