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October 8, 2008 3:03:56 AM CDT



Jean-Georges Has Appetite for Empire

Posted Jul 23, 08 1:00 PM CDT in Arts & Living Glossies Business 

(Newser) – Jean-Georges Vongerichten has been busy indeed outside the kitchen—too busy, in the minds of some. In the next 5 years, the restaurateur plans to open between 30 and 50 new establishments in Starwood Hotels worldwide. The dramatic move, brokered by a private-equity firm, will make consistency a challenge and could lessen his cachet before long, Portfolio reports.

The celebrity chef's restaurants aren't being imported wholesale: The communal dining of New York's Spice Market, for example, didn't charm Atlantans. Despite the risks of losing control over far-flung tables, Vongerichten sees beyond the 18 respected restaurants under his belt—and even has ambitions to run a hotel. "I know this can't be it," he said. "I have too many ideas, too many dreams."

Source Portfolio

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French chef Jean Georges Vongerichten   (Getty Images (by Event))
Chef Jean Georges Vongerichten   (Getty Images (by Event))
Vongerichten's Spice Market peddles South Asian street food.   ((c) Novecentino)
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restaurant   restaurateurs   hotels   empire   W Hotels



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