Skip to: Content
Skip to: Site Navigation
Skip to: Search

October 12, 2008 10:31:23 AM CDT

Learn about Newser Points »

« Back to the grid | Next story »

Prosecco Targets Champagne Crown

Posted Jul 22, 08 8:07 AM CDT in World,  Arts & Living,  Business 

(Newser) – Sales of Italy's answer to champagne have been bubbling up for years, Reuters writes, but prosecco producers plan to boost output to 250 million bottles next year, with an eye on someday overtaking champagne as the world's favorite sparkling wine. The bubbly is cheaper to make than its French rival, and vintners believe its sweeter taste will go down well in red-hot export markets like China.

"Prosecco is softer, easier to drink than champagne," said a producer near Venice whose family has been in the business since 1542. With the "good price-quality ratio, prosecco could become the leading bubbly over the next 30 years."

Source Reuters

0 comments | Print E-mail | Digg Seed this on Newsvine Add this link to Del.icio.us StumbleUpon

Related Newser Stories

  • In Vino, Cash: Amazon to Sell Wine

    Sep 11, 08 12:07 PM CDT
    In Vino, Cash: Amazon to Sell Wine Online shopping got a little more intoxicating today as Amazon announced it will start selling wine in the US starting in October, Reuters reports. The retailer —looking for a chunk of the $30 billion-plus US wine market —has partnered with Napa Valley Vintners, which will supply vino from the 315 wineries it represents. Only 7% of wine sales are currently made online.
    More »

  • French Winemakers Turn to Terror

    Aug 2, 08 7:30 AM CDT
    French Winemakers Turn to Terror Tough times have turned some wine-growers in southwestern France to "wine terrorism," Time reports. Guerrilla grape-growers have bombed supermarkets and government buildings, hijacked trucks carrying foreign wine, and drained tanks. The growers want the French government to protect them from the cheap imports they say are threatening their survival. More »

  • France Eases Wine Laws to Cork Competition

    May 30, 08 11:53 AM CDT
    France Eases Wine Laws to Cork Competition France is ditching some long-cherished wine rules to compete with upstart New World wines, the London Times reports. The country, which sees itself as the center of the wine world, has been steadily losing market share to wines from places like Australia and California. A new class of French wine will permit "foreign" techniques such as adding tannins or wood chips. More »

  • French Wine Goes Pop

    Apr 27, 08 6:09 PM CDT
    French Wine Goes Pop A screw-top Bordeaux? The once-laughable notion is bubbling up in France these days as wine makers try to reverse decades of sour sales, the AP reports. Even snazzy labels and boxed-wine-with-a-straw are fair game, after French wineries exported a record $15 billion last year with "New World"-style packaging. More »

  • Oregon's Having a Grape Year

    Mar 19, 08 4:07 PM CDT
    Oregon's Having a Grape Year Thanks to good weather and rising demand, Oregon crushed a record number of grapes in 2007—good news for its 370 wineries. And despite selling 1.7 million cases worth $208 million last year, the state hasn't quenched thirst for its wine, the AP reports. "Fussy superstar" pinot noir has maintained its post-Sideways popularity, and Oregon's small wineries produced 15% more of the grape. More »

"Prosecco definitely has potential," a Chinese bar manager said. "Champagne leads the market and prosecco may need one or two years, but its quality is no less than champagne's   ((c) WordRidden)
Prosecco production has shot up from 5 million bottles 40 years ago to 150 million bottles today, and vintners are aiming for 250 million bottles next year.   ((c) Un ragazzo chiamato Bi)
True prosecco only comes from northeastern Italy and producers are fighting to reserve the name for the regional bubbly, rather than having it become a generic term.   ((c) .Fabio)
« Prev« Prev | Next »Next » Slideshow
Our editors also recommend:

Threads (
1
 of 3)

Tags

Italy  • wine  • wine industry  • wineries  • champagne  • sparkling wine


Loading...

Premium Articles from HighBeam

Find more articles like this

Today's Most Popular

Loading...

Other Business Stories

What is Newser?

2008 Codie Finalist

Newser gives you more news in less time. We search for the best and most important stories all over the web, read them for you, and deliver concise and sharp summaries—along with links to the full text. Newser provides a way to stay on top of an ever-expanding horizon of news and opinion—politics, sports, business, trends, technology, personalities, crimes, and controversies. Newser keeps you not just better informed, but, with our signature graphic interface and smart condensed format, more enjoyably informed.

Learn more »