TiVo-Amazon Deal Offers Onscreen Buying
(Newser)
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TiVo and Amazon have teamed to introduce a “product purchase” tool that will allow viewers to buy the products being plugged onscreen, the New York Times reports. Soon, when Oprah Winfrey plugs a book or David Letterman talks up his musical guest, TiVo customers will be able to order said book or CD onscreen via Amazon.com accounts.
As the use of digital video recorders grows, “the majority of commercials in home will be fast-forwarded through,” TiVo’s CEO said. “It is critical that there be a form of advertising and a transactional solution that underpins the DVR.” But with TiVo serving just 4 million customers, “if it doesn’t get beyond that base it remains nothing more than a curiosity” to advertisers, one analyst says.
Source:
New York Times
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