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September 6, 2008 11:37:27 PM CDT

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'Whole Grain' Lawsuit Hits at Truth About Health Food

Posted Jul 23, 08 11:05 AM CDT in Arts & Living,  Glossies,  Business 

(Newser) – The food industry is coming under pressure to start telling the whole truth about whole grain products, BusinessWeek reports. Sara Lee, facing a lawsuit from a consumer advocacy group, has agreed to change the labels on its Soft & Smooth bread to reflect that it's made from just 30% whole grains, with refined white flour making up the rest.

Studies showing the health benefits of whole bread have boosted consumer demand, and the food industry has been quick to bring out products and trumpet their "whole grain goodness." Critics charge they are making big claims for small changes. "The food industry's term 'made with whole grain' is actually code for made with very little or some whole grain," complained a consumer advocate.

Source BusinessWeek

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A shopper passes shelves of Sara Lee bread at a Chicago market. Food company Sara Lee Corp. yesterday agreed to clarify its labels on use of whole grains in its bread.   (AP Photo/M. Spencer Green, file)
Valeria Zaitsevia, of Staten Island, buys bread at the Bread Alone organic whole grain bakery stand at the Union Square Farmers Market in New York.   (AP Photo/Mary Altaffer)
Studies showing the health benefits of whole grains have led to a lot of demand for whole grain products, but consumer advocates say those products are often misleading labeled.   (KRT Photos)
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food  • nutrition  • food industry  • bread  • whole grains  • food company


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