Obama Buys $5M in Olympic Ad Time

Set for NBC and cable channel coverage
By Peter Fearon,  Newser Staff
Posted Jul 24, 2008 6:52 AM CDT
Democratic presidential candidate, Sen. Barack Obama, D-Ill., speaks at a fund raiser in New York.   (AP Photo/Jae C. Hong)
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(Newser) – The Obama campaign has bought $5 million worth of network and cable television airtime to run during coverage of the Beijing Olympics, reports TV Week. It's the first major TV airtime purchase by a political candidate in 16 years. NBC and its cable channels will air 3,600 hours of Olympic coverage beginning August 8. (Read more Barack Obama stories.)