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50 Cent Sues Taco Bell for Big Change

Posted Jul 24, 08 10:27 AM CDT in Arts & Living,  Gossip,  Crime & Courts,  Business 

(Newser) – Rapper 50 Cent is suing Taco Bell for $4 million over a guerrilla ad campaign, reports E! Online. The fast food giant wrote Fiddy, suggesting he change his name to 79, 89, or 99 Cent for a price promotion. By releasing the letter to the media, he claims Taco Bell unfairly traded on his brand, "diluting the value of his good name."

Source E! Online

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Rapper 50 Cent is suing fast food giant Taco Bell in federal court over a publicity stunt.   (AP Photo/Peter Kramer)
Rapper 50 Cent is suing fast food giant Taco Bell in federal court over a publicity stunt.   (AP Photo/ Jim Cooper)
A Taco Bell restaurant in Burbank, Calif. Rapper 50 Cent is suing the chain over a guerrilla ad campaign.   (AP Photo/Ric Francis, file)
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