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Rock Video Games Compete for Top Acts

Guitar Hero, Rockband become major music markets

By Kevin Spak,  Newser Staff

Posted Jul 26, 2008 4:10 PM CDT

(Newser) – Aerosmith didn’t release an album in July, but still had their best sales week ever thanks to Guitar Hero: Aerosmith, which bowed to a cool $25 million. Video games have become music’s hottest market, Rolling Stone reports: Rock Band and Guitar Hero are battling for top acts, and musicians are eager to toss in their tunes.

Competition is fierce, because few bands have the breadth and popularity to power a standalone game. But Metallica, Guns n’ Roses, and the Jimi Hendrix estates have all cut deals recently. And with artists making more on game tracks than iTunes downloads, more are sure to follow. “Pretty soon,” says the CEO of Mötley Crûe’s management firm, “this is going to be the way you sell music.”

This image from the video game Rock Band was provided by publisher EA Games. Rock Band, developed by Guitar Hero studio Harmonix, leads the parade of music-based video games this fall.
This image from the video game "Rock Band" was provided by publisher EA Games. "Rock Band," developed by "Guitar Hero" studio Harmonix, leads the parade of music-based video games this fall.   (AP Photo/EA Games)
The video game Rock Band, shown in an image provided by publisher Electronic Arts, is dueling with Activision's Guitar Hero III for the top of the charts this fall.
The video game "Rock Band," shown in an image provided by publisher Electronic Arts, is dueling with Activision's "Guitar Hero III" for the top of the charts this fall.   (AP Photo)
Aerosmith's Steven Tyler attends a press conference to launch the band's first video game, 'Guitar Hero: Aerosmith,' Friday, June 27, 2008, at Hard Rock Cafe in New York.
Aerosmith's Steven Tyler attends a press conference to launch the band's first video game, 'Guitar Hero: Aerosmith,' Friday, June 27, 2008, at Hard Rock Cafe in New York.   (AP Photo)
This image, provided by Activision, shows a frame from the video game Guitar Hero II,  which hits the road this summer with Korn's Family Values Tour.
This image, provided by Activision, shows a frame from the video game "Guitar Hero II," which hits the road this summer with Korn's Family Values Tour.   (AP Photo/Activision)
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