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Haters, Gas Fail to Crush Hummer Pride

Soaring fuel may be stunting sales, but owners won't surrender

By Kate Rockwood,  Newser Staff

Posted Jul 27, 2008 11:37 AM CDT
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(Newser) – Sure, the Hummer may be going the way of the dinosaur: Sales are down 40% this year on soaring gas and an eco-image problem, and GM is looking to ditch its troubled brand. But for owners, the AP reports, outsized pride remains part of the package. "It definitely sparks some intense reaction from people on both sides," says one Hummer owner, whose baby was attacked last year by baseball-bat-wielding vandals. But to sell? "I love this car," he says.

These massive machines trace their DNA to the Jeep, designed for the Army in WWII, and the Humvee. But while enthusiasts push the behemoths over car-sized boulders, into cement-like mud pits, and through lengthy riverbeds, hundreds of people have submitted photos of flipping off Hummers to the site FUH2.com.

New General Motors Hummer SUVs sit on a dealer lot in Benton, Ark., Tuesday, June 3, 2008. Sales of the massive vehicles are down 40 percent this year.
New General Motors Hummer SUVs sit on a dealer lot in Benton, Ark., Tuesday, June 3, 2008. Sales of the massive vehicles are down 40 percent this year.   (AP Photo/Danny Johnston)
GM Chairman and CEO Rick Wagoner has said the company is looking to sell the Hummer brand.
GM Chairman and CEO Rick Wagoner has said the company is looking to sell the Hummer brand.   (AP Photo/Bradley C Bower)
The Hummer traces its DNA back to the Jeep, designed during WWII by the Army, and the Humvee.
The Hummer traces its DNA back to the Jeep, designed during WWII by the Army, and the Humvee.   (AP Photo/David Zalubowski)
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Reader-submitted photos of flipping off the Hummer
FUH2.com

Hummer is the only brand on the GM chopping block
MSNBC

 
Humvees • General Motors • Hummer • fuel costs • automobile • Jeep

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