Haters, Gas Fail to Crush Hummer Pride
Soaring fuel may be stunting sales, but owners won't surrender
By Kate Rockwood,  Newser Staff
Posted Jul 27, 2008 11:37 AM CDT
New General Motors Hummer SUVs sit on a dealer lot in Benton, Ark., Tuesday, June 3, 2008. Sales of the massive vehicles are down 40 percent this year.   (AP Photo/Danny Johnston)
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(Newser) – Sure, the Hummer may be going the way of the dinosaur: Sales are down 40% this year on soaring gas and an eco-image problem, and GM is looking to ditch its troubled brand. But for owners, the AP reports, outsized pride remains part of the package. "It definitely sparks some intense reaction from people on both sides," says one Hummer owner, whose baby was attacked last year by baseball-bat-wielding vandals. But to sell? "I love this car," he says.

These massive machines trace their DNA to the Jeep, designed for the Army in WWII, and the Humvee. But while enthusiasts push the behemoths over car-sized boulders, into cement-like mud pits, and through lengthy riverbeds, hundreds of people have submitted photos of flipping off Hummers to the site FUH2.com.