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Retro Park West Defines Luxe Living

1920s-style condo building has sold $2 billion in units

By Drew Nelles,  Newser Staff

Posted Aug 5, 2008 1:00 PM CDT

(Newser) – In a condo market full of colorful towers, 15 Central Park West appears 80 years out of date—and is the best-selling apartment building in history. Its 19-story limestone exterior, graced with terraced setbacks and a 20s-style tower, may seem "severe," Paul Goldberger admits in Vanity Fair—but Sting, Denzel Washington, and a cadre of high-flying execs have spent a total of $2 billion to live there.

Developers Arthur and William Lie Zeckendorf snapped it up 4 years ago for about $400 million, a price many deemed outrageous. And their pick of architect Robert A.M. Stern to design a retro look went against the grain. Now owners are flipping the condos for multimillion-dollar profits and driving a "speculative frenzy" that hardly seems retro—"unless, that is, it's really 1929."

Most luxury condos built today rely largely on glass, something 15 Central Park West, not pictured, avoids.
Most luxury condos built today rely largely on glass, something 15 Central Park West, not pictured, avoids.   (Getty Images)
Behold, the most successful apartment building in history, 15 Central Park West.
Behold, the most successful apartment building in history, 15 Central Park West.   (CPW.org)
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I became an architect because I loved the buildings of my city, New York, and imagined one day that I would make ones like them. - Architect Robert A. M. Stern

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