A new Coca-Cola ad campaign focuses on the drink's “no preservatives or artificial flavors,” revealing a tantaiizing hint about Coke's closely guarded secret recipe, writes the New York Times. The blend of “the best spices from around the world” hasn't changed since 1886—a fact the company is highlighting in the new ads.
Atlanta druggist John Pemberton stumbled upon the concoction while he was trying to come up with a health drink. Coke officials have kept the formula secret both for competitive reasons and as a marketing gimmick. Coke's new focus on its "natural" nature is also a response to a global trend, say industry analysts. Soft-drink companies have to "work out what their future looks like in this very health-obsessed world," said one.