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L'Oreal Denies Lightening Beyonce's Skin in Ad

By Elizabeth Wolff,  Newser User

Posted Aug 8, 2008 9:30 AM CDT

(Newser) – L’Oreal says it didn't lighten Beyonce’s skin tone for an ad for its Feria hair color brand, the AP reports. Media outlets have been abuzz since TMZ juxtaposed the ad—running in ElleAllure, and Essence magazines—with a photo of the star in which she seems to have darker skin. One advertising insider says the discrepancy could be due to routine touchups in the studio.

"It is categorically untrue that L'Oreal Paris altered Ms. Knowles' features or skin tone in the campaign for Feria hair color," the cosmetic giant told the AP.

Beyonce's skin looks visibly lighter in a new ad for Feria hair color. L'Oreal denies any tonal touch-ups.
Beyonce's skin looks visibly lighter in a new ad for Feria hair color. L'Oreal denies any tonal touch-ups.   (AP Photo/Evan Agostini)
Beyonce and Jay-Z together in Milan last winter.
Beyonce and Jay-Z together in Milan last winter.   (AP Photo/Luca Bruno, File)
Beyonce performs during her concert in Shanghai, China.
Beyonce performs during her concert in Shanghai, China.   (AP Photo)
Beyonce Knowles has been a L'Oreal spokeswoman since 2001.
Beyonce Knowles has been a L'Oreal spokeswoman since 2001.   (AP Photo/John Smock, file)
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