L'Oreal Denies Lightening Beyonce's Skin in Ad

By Elizabeth Wolff,  Newser User
Posted Aug 8, 2008 9:30 AM CDT
Beyonce's skin looks visibly lighter in a new ad for Feria hair color. L'Oreal denies any tonal touch-ups.   (AP Photo/Evan Agostini)
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(Newser) – L’Oreal says it didn't lighten Beyonce’s skin tone for an ad for its Feria hair color brand, the AP reports. Media outlets have been abuzz since TMZ juxtaposed the ad—running in ElleAllure, and Essence magazines—with a photo of the star in which she seems to have darker skin. One advertising insider says the discrepancy could be due to routine touchups in the studio.

"It is categorically untrue that L'Oreal Paris altered Ms. Knowles' features or skin tone in the campaign for Feria hair color," the cosmetic giant told the AP.