Jolie-Pitt Clan Masters 'Studied Casual' Look

Their 'Benetton' photo shoot carefully stylized
By Elizabeth Wolff,  Newser User
Posted Aug 11, 2008 1:18 PM CDT
"People" magazine, featuring photos of Angelina Jolie and Brad Pitt's newborn twins at a bookstore last week in San Francisco.    (AP Photo/Jeff Chiu)
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(Newser) – The photos in People of Angelina Jolie and Brad Pitt’s ever-expanding multi-cultural brood put out a vibe of a normal family relaxing and having fun, notes USA Today. Don't buy it for a second. "This was very well planned and very well executed," says publicist and author Howard Bragman. "The message is that 'Hey, we're pretty regular people.' It's what we would call 'studied casual,' which is the hardest thing to create."

"I really look at it as the reality of the Benetton campaigns," notes celebrity stylist Robert Verdi, who admits how difficult the shoot must have been to pull off. "You can't control four children, no matter how many millions you're getting paid." Bragman, despite seeing through the image-making, thinks the photos come off as authentic and will influence similar photo spreads in the future.