Tastes Great or Less Filling? Old Ad Slogan Coming Back

By Drew Nelles,  Newser Staff

Posted Aug 20, 2008 7:35 PM CDT

(Newser) – Does it taste great, or is it less filling? Miller Lite drinkers can have it both ways, the Chicago Tribune reports: The beer’s 30-year-old slogan “Great taste, less filling” is being resurrected for a fall advertising campaign coming to a TV, radio, and store near you. Parent company MillerCoors is trying to unseat light-beer king Anheuser-Busch.

Miller Lite is reintroducing its old slogan: "Great taste, less filling."   (AP Photo)
NASCAR driver Kurt Busch has a sip of his sponsor, Miller Lite, after winning a race earlier this month.   (AP Photo)
The debate over whether Miller Lite tastes great or is less filling will be rekindled come September.   (AP Photo)
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