Tastes Great or Less Filling? Old Ad Slogan Coming Back

By Drew Nelles,  Newser Staff

Posted Aug 20, 2008 7:35 PM CDT

(Newser) – Does it taste great, or is it less filling? Miller Lite drinkers can have it both ways, the Chicago Tribune reports: The beer’s 30-year-old slogan “Great taste, less filling” is being resurrected for a fall advertising campaign coming to a TV, radio, and store near you. Parent company MillerCoors is trying to unseat light-beer king Anheuser-Busch.



Miller Lite is reintroducing its old slogan: Great taste, less filling.
Miller Lite is reintroducing its old slogan: "Great taste, less filling."   (AP Photo)
NASCAR driver Kurt Busch has a sip of his sponsor, Miller Lite, after winning a race earlier this month.
NASCAR driver Kurt Busch has a sip of his sponsor, Miller Lite, after winning a race earlier this month.   (AP Photo)
The debate over whether Miller Lite tastes great or is less filling will be rekindled come September.
The debate over whether Miller Lite tastes great or is less filling will be rekindled come September.   (AP Photo)
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