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Rock the Vote Takes Game to Xbox Live

Youth registration drive targets players with online promos

By Gabriel Winant,  Newser User

Posted Aug 21, 2008 3:34 PM CDT

(Newser) – To get gamers off the couch and into politics, Rock the Vote is targeting Xbox players, CNET reports. Beginning Monday, Xbox Live users will be able to register to vote and answer surveys from their living rooms. "To realize our goal of registering 2 million young Americans by this fall, we need to go where young Americans are, and there's no doubt … many are on Xbox 360 and Xbox Live."



Xbox is a natural partner to help us reach out to youth voters, says the executive director of Rock the Vote.
"Xbox is a natural partner to help us reach out to youth voters," says the executive director of Rock the Vote.   (Getty Images)
Gamers on Xbox Live will see Rock the Vote promotions on the online service beginning Monday %u2014 coinciding with the start of the Democratic convention.
Gamers on Xbox Live will see Rock the Vote promotions on the online service beginning Monday %u2014 coinciding with the start of the Democratic convention.   ((c) E-Rocks)
To realize our goal of registering 2 million young Americans, we need to go where young Americans are, and there's no doubt ... many are on Xbox 360 and Xbox Live, said a Rock the Vote official.
"To realize our goal of registering 2 million young Americans, we need to go where young Americans are, and there's no doubt ... many are on Xbox 360 and Xbox Live," said a Rock the Vote official.   (AP Photo)
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Microsoft • Xbox • video games • rock the vote

 
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