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Arab Investors Interested in GM's Hummer Brand

As US sales slide, GM looks overseas to unload gas-guzzler unit

By Clay Dillow,  Newser Staff

Posted Aug 26, 2008 10:04 AM CDT

(Newser) – There may soon be more Hummers heading to the Persian Gulf, this time as two Gulf Arab investors signal interest in buying GM's troubled brand of SUV—modeled on the military vehicle. Analysts have expected the gas-guzzler to be tough to unload, but low fuel prices, economic prosperity, and Hummer’s position as a status symbol in the Gulf have made it quite popular.

"The brand is extremely vibrant ... which augurs very well," a GM Middle East exec said. GM is shopping the brand as part of a strategy to raise $4 billion in asset sales through 2009 to help weather a sales downturn.

GM has found two Gulf Arab investors interested in buying its Hummer unit.
GM has found two Gulf Arab investors interested in buying its Hummer unit.   (AP Photo/David Zalubowski)
A long row of unsold H3s sits at a Hummer dealership in Castle Rock, Colo., on Sunday, July 6, 2008. GM already has found interested buyers for the brand in the Middle East.
A long row of unsold H3s sits at a Hummer dealership in Castle Rock, Colo., on Sunday, July 6, 2008. GM already has found interested buyers for the brand in the Middle East.   (AP Photo/David Zalubowski)
Two Gulf Arab investors are interested in GMs Hummer Brand.
Two Gulf Arab investors are interested in GMs Hummer Brand.   (AP Photo/Danny Johnston, File)
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For sure, there has been interest from various parties within the Gulf ... there is a precedent in the cases of Aston Martin, Ferrari or Daimler and those kinds of solutions could be very realistic solutions. - GM Middle East exec

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