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Wine Drinkers Pick the Pink

Once-tacky rosé shows staying power

By Sarah Quinn,  Newser Staff

Posted Aug 27, 2008 3:04 PM CDT

(Newser) – Rosé wine has gone from tacky to trendy, with easy-to-swallow prices helping sales bubble up by nearly a third in the past year, compared to just a 5.1% boost for all wines. Both US and European consumers are hooked—in France, rosés are selling faster than whites, reports Portfolio. The blush boom has caught the attention of serious players, with makers in Bordeaux and other regions rushing to cash in.

Most rosés fall in the $10 to $25 range, and that's part of their popularity. "People are not drinking less, but they are drinking cheaper," said one wine shop employee. Rosés, which get their color from a quick mash with red-wine grape skins, also appeal to people who drink only red wine—they're crisper, lighter, and go with everything.

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A wine store employee peruses French wines. In Seattle, rosé sales rose 56.1 percent in the past year.
A wine store employee peruses French wines. In Seattle, rosé sales rose 56.1 percent in the past year.   (Getty Images)
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Part of the cheer of rosé
is that it pairs so well with everything; to over- intellectualize it is to really sap it of much of the fun. - Richard Betts, sommelier at Little Nell
in Aspen and part-time winemaker

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