Rosé wine has gone from tacky to trendy, with easy-to-swallow prices helping sales bubble up by nearly a third in the past year, compared to just a 5.1% boost for all wines. Both US and European consumers are hooked—in France, rosés are selling faster than whites, reports Portfolio. The blush boom has caught the attention of serious players, with makers in Bordeaux and other regions rushing to cash in.
Most rosés fall in the $10 to $25 range, and that's part of their popularity. "People are not drinking less, but they are drinking cheaper," said one wine shop employee. Rosés, which get their color from a quick mash with red-wine grape skins, also appeal to people who drink only red wine—they're crisper, lighter, and go with everything.