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Facebook's Vision Nets 100 Million Users

'Carefully groomed' site beats 'the chaos that is MySpace,' may mean $

By Harry Kimball, Newser Staff

Posted Aug 26, 2008 5:28 PM CDT

(Newser) – Facebook has just crossed the 100-million-user plateau, and it’s more notable than when MySpace achieved the feat 2 years ago, Stan Schroeder writes on Mashable. First of all, Facebook says it counts only active users, unlike its rival. But more importantly, Facebook has a vision of how to cater to and expand its user base—and how to make money.

Schroeder is not sure if Facebook is worth the $15 billion some say it is, but the advantages over MySpace are clear. “Which one would you rather have: A user base that has grown spontaneously, virally, and largely because of sheer novelty, or a user base which you’ve carefully groomed, which is active and using your service because they find it better than the competition?”

[Images (4)]

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Mark Zuckerberg, founder and CEO of Facebook. (AP Photo)

Mark Zuckerberg, founder and CEO of Facebook, introduces Facebook Connect. (AP Photo)

A Facebook profile. (AP Photo)

Facebook CEO and founder Mark Zuckerberg speaks to press and advertising partners in 2007. (AP Photo)

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MySpace got there first, but they had no platform and they had no clear vision—not when it comes to monetization, and not when it comes to organizing the chaos that is MySpace into something meaningful. - Stan Schroeder

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Facebook's Vision Nets 100 Million Users