Facebook's Vision Nets 100 Million Users
'Carefully groomed' site beats 'the chaos that is MySpace,' may mean $
By Harry Kimball,  Newser Staff
Posted Aug 26, 2008 5:28 PM CDT
Mark Zuckerberg, founder and CEO of Facebook.   (AP Photo)
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(Newser) – Facebook has just crossed the 100-million-user plateau, and it’s more notable than when MySpace achieved the feat 2 years ago, Stan Schroeder writes on Mashable. First of all, Facebook says it counts only active users, unlike its rival. But more importantly, Facebook has a vision of how to cater to and expand its user base—and how to make money.

Schroeder is not sure if Facebook is worth the $15 billion some say it is, but the advantages over MySpace are clear. “Which one would you rather have: A user base that has grown spontaneously, virally, and largely because of sheer novelty, or a user base which you’ve carefully groomed, which is active and using your service because they find it better than the competition?”