It's part marketing ploy, part statement
(NEWSER) - At Ed's Martian Book in New York City, you can buy one book and only one book. That book is Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days With the Phoenix Mars Mission, about 3,000 copies of which are propped up in the front window and around the store, even underneath signs that say "sale" or "best sellers." The book, by Andrew Kessler, is about NASA's 2008 Phoenix Mars Lander mission. And the store is, at least partly, a marketing gimmick. More»
