Demand for students and recent grads with top-notch tech skills is higher than it's been in over a decade, thanks in part to banks and securities firms waging the recruiting wars alongside Silicon Valley giants such as Google. Bloomberg goes inside the process of wooing the so-called millennials, born between 1982 and 2002 and currently writing their own tickets.
Kids who understand algorithms for search engines or online trading are the objects of on-campus courtship rituals, including career counseling and etiquette seminars. The new breed—uncomfortable with 24/7 schedules, changing jobs at the drop of a hat—may never even have worked in an office before. Says one expert: "You can hear them coming in their flip-flops."