Campbell Soup Sacks NFL Moms

Mrs. McNabb and Co. out as brand focuses on independence
By Kevin Spak,  Newser Staff
Posted Aug 27, 2008 1:18 PM CDT

(Newser) – Wilma McNabb and the other NFL moms are finished as corporate spokespeople, the Wall Street Journal reports. Campbell's Chunky Soup has launched a new distinctly mom-less advertising campaign after market research indicated that the 30-year-old men they’re targeting weren’t relying on their mothers’ food advice. Their new ad likens LaDanian Tomlinson to a working man, coming home to a hot bowl of soup.

“"LaDainian Tomlinson doesn't need his mom to tell him which products have protein and which products don't,” said Chunky’s brand manager. Chunky sales slid last year, opening the door for the end of the successful 11-year campaign. Wilma McNabb, one of Campbell’s earliest maternal spokeswomen, doesn’t mind losing the gig. “We moms are kind of behind the scenes anyway,” she said.