Comcast subscribers will soon have their Internet usage capped, Reuters reports. From Oct. 1, the nation’s largest cable operator will limit monthly residential data use to 250 gigabytes to improve the quality of Internet delivery. The company says up to 99% of its subscribers will be unaffected by the cap—equivalent to 50 million emails or 124 standard-definition movies.
Comcast warns that customers who exceed the limit twice in 6 months could see their service terminated for a year. The initiative comes as web use soars, and Comcast faces investigations for its attempts to curb it. A consumer group conceded that the 250-GB cap was “relatively high,” but added that improved technology could soon render it outdated.