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With Eye on Xmas, Microsoft Cuts Xbox Price
Maker of game console puts pressure on rival Sony to go lower
By W. McCahill
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Posted Sep 1, 08 1:24 PM CDT
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(Newser)
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Microsoft appears to have fired the first shot in a new round of game-console price cuts, the Financial Times reports, trimming the cost of its Xbox 360 today in Japan. It plans to do likewise shortly in the US. In Japan, the Xbox now costs $184—less than half the price of rival Sony’s PlayStation 3—and Microsoft is primed for a Christmas bonanza unless Sony follows suit.