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TUESDAY, NOVEMBER 24, 2009
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With Eye on Xmas, Microsoft Cuts Xbox Price

Maker of game console puts pressure on rival Sony to go lower

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(Newser) – Microsoft appears to have fired the first shot in a new round of game-console price cuts, the Financial Times reports, trimming the cost of its Xbox 360 today in Japan. It plans to do likewise shortly in the US. In Japan, the Xbox now costs $184—less than half the price of rival Sony’s PlayStation 3—and Microsoft is primed for a Christmas bonanza unless Sony follows suit.

Sony is likely to feel pressure to cut the price of its PlayStation 3, which currently goes for $399 in the US.
Sony is likely to feel pressure to cut the price of its PlayStation 3, which currently goes for $399 in the US.   (AP Photo)
Models shows, from left, the Xbox 360 Arcade, the new 60-gigabyte Xbox 360 and the Xbox Elite during a press conference in Tokyo today.
Models shows, from left, the Xbox 360 Arcade, the new 60-gigabyte Xbox 360 and the Xbox Elite during a press conference in Tokyo today.   (AP Photo)
Microsoft's Xbox 360 will cost $184 in Japan, and its US price of $279.99 is expected to be cut ahead of the holiday shopping season.
Microsoft's Xbox 360 will cost $184 in Japan, and its US price of $279.99 is expected to be cut ahead of the holiday shopping season.   (AP Photo)
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