Stones' Lips Logo Locks $93K
London museum buys rock-n-roll brand art
By Newser Editors and Wire Services
Posted Sep 2, 2008 11:21 AM CDT
Rolling Stones singer Mick Jagger, left, and guitarist Keith Richards rock out during their concert at the Stade de France, North of Paris.    (AP Photo/Remy de la Mauviniere, file)
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(Newser) – Mick Jagger's pout is officially fit for a museum. London's Victoria and Albert Museum announced today it bought the original artwork for the Rolling Stones' famous lips logo, inspired by the singer's mouth, for $92,500. The lips-and-tongue logo was designed by London art student John Pasche in 1970, and first used on the band's "Sticky Fingers" album the next year.

The design "is one of the first examples of a group using branding, and it has become arguably the world's most famous rock logo," says a museum exec. Pasche adds that upon meeting Jagger, "Face to face with him, the first thing you were aware of was the size of his lips and his mouth."