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'Voice of Hollywood' Has Been Silenced

LaFontaine, 'the King of Voiceovers,' worked on almost 5,000 films

By Wesley Oliver,  Newser Staff

Posted Sep 2, 2008 2:46 PM CDT

(Newser) – In a world where movie trailer voiceovers are key to attracting audiences to theaters, Don LaFontaine was known as the “King of Voiceovers.” The 25-year industry veteran, who died today in LA at 68, worked for all of the major TV networks and on nearly 5,000 films, People reports, polishing his catchphrase, “In a world where…”

“You have to really believe what you're reading,” he said, “even if you think the film’s a piece of junk.” Born in Duluth, Minn., LaFontaine also voiced commercials for McDonald’s, Coca-Cola, and GM, CNN reports. Recently he stepped in front of the camera to parody himself in Geico commericials.

In this Feb. 14, 2007 file photo Don LaFontaine poses for a photo next to a Hollywood Walk of Fame look alike star given to him by his wife, in his recording studio at his LA home.
In this Feb. 14, 2007 file photo Don LaFontaine poses for a photo next to a Hollywood Walk of Fame look alike star given to him by his wife, in his recording studio at his LA home.   (AP Photo/Damian Dovarganes, file)
Don LaFontaine, the voice behind thousands of Hollywood movie trailers, died Monday, Sept. 1, 2008 at age 68.
Don LaFontaine, the voice behind thousands of Hollywood movie trailers, died Monday, Sept. 1, 2008 at age 68.   (AP Photo/Damian Dovarganes, file)
Don LaFontaine, a voice over actor,  records a commercial in his recording studio in his Silver Lake home in Los Angeles Wednesday, Feb. 14, 2007.
Don LaFontaine, a voice over actor, records a commercial in his recording studio in his Silver Lake home in Los Angeles Wednesday, Feb. 14, 2007.   (AP Photo/Damian Dovarganes)
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Don LaFontaine's Geico Ad   (fuckpossible)
Behind the Mic: a tribute to Don LaFontaine   (jamspaces)

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