'Voice of Hollywood' Has Been Silenced
LaFontaine, 'the King of Voiceovers,' worked on almost 5,000 films
By Wesley Oliver,  Newser Staff
Posted Sep 2, 2008 2:46 PM CDT

(Newser) – In a world where movie trailer voiceovers are key to attracting audiences to theaters, Don LaFontaine was known as the “King of Voiceovers.” The 25-year industry veteran, who died today in LA at 68, worked for all of the major TV networks and on nearly 5,000 films, People reports, polishing his catchphrase, “In a world where…”

“You have to really believe what you're reading,” he said, “even if you think the film’s a piece of junk.” Born in Duluth, Minn., LaFontaine also voiced commercials for McDonald’s, Coca-Cola, and GM, CNN reports. Recently he stepped in front of the camera to parody himself in Geico commericials.