It's big abroad, not so much in the States
(NEWSER) - People in Africa, Europe, and Latin America love Fanta; in Africa, its sales are second only to Coca-Cola's. So why is the soda languishing in the No. 8 spot in the United States? Partially because it was introduced in Europe years earlier and wasn’t pushed in the US for fear it might undermine Coke. In fact, from the mid-1980s to 2001, Coca-Cola stopped selling it in the US except in areas with large immigrant populations, writes Brian Palmer for Slate’s Explainer column. More»
