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Adobe Tops Microsoft for NFL Streaming

By Kate Rockwood,  Newser Staff

Posted Sep 7, 2008 8:25 PM CDT
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(Newser) – Power up, football fans: NFL is streaming its NBC Sunday night games live for free, CNET reports. Using Adobe's Flash, it streamed one game this week and is continuing tonight with the Chicago Bears' matchup against the Indianapolis Colts. The technology offers a few tricks, too: a “star cam” that stays on key players, in-game highlights, and live statistics.

The NFL-Adobe partnership returned Flash to prominence after NBC used Microsoft's Silverlight program to stream the Beijing Olympics. Adobe struck back in a press release about the NFL deal, noting that no download is required with its technology. But the company best not crow too soon, an industry expert warned: “Microsoft could mark its Olympic foray as only the first big starter in the long slog toward mass adoption."

Software maker Adobe Systems Inc. CEO Bruce Chizen speaks at Web 2.0 conference in San Francisco, Oct. 17, 2007.
Software maker Adobe Systems Inc. CEO Bruce Chizen speaks at Web 2.0 conference in San Francisco, Oct. 17, 2007.   (AP Photo/Paul Sakuma)
NBC was widely applauded for its extensive streaming of the Beijing Olympics. Adobe was miffed that Microsoft's Silverlight was used over its own near-ubiquitous Flash.
NBC was widely applauded for its extensive streaming of the Beijing Olympics. Adobe was miffed that Microsoft's Silverlight was used over its own near-ubiquitous Flash.   (AP Photo/Greg Baker)
New York Giants' Aaron Ross breaks up a pass to Washington Redskins' Santana Moss at Giants Stadium in East Rutherford, N.J., Thursday, Sept. 4, 2008.
New York Giants' Aaron Ross breaks up a pass to Washington Redskins' Santana Moss at Giants Stadium in East Rutherford, N.J., Thursday, Sept. 4, 2008.   (AP Photo)
Baltimore Ravens running back Ray Rice stiff-arms Cincinnati Bengals' Leon Hall during the second half of an NFL football game Sunday, Sept. 7, 2008, in Baltimore.
Baltimore Ravens running back Ray Rice stiff-arms Cincinnati Bengals' Leon Hall during the second half of an NFL football game Sunday, Sept. 7, 2008, in Baltimore.   (AP Photo)
Seattle Seahawks running back Maurice Morris pushes aside a tackle-attempt by Buffalo Bills defensive end Chris Kelsay in Orchard Park, N.Y., on Sunday, Sept. 7, 2008.
Seattle Seahawks running back Maurice Morris pushes aside a tackle-attempt by Buffalo Bills defensive end Chris Kelsay in Orchard Park, N.Y., on Sunday, Sept. 7, 2008.   (AP Photo)
NBC's Adobe-fueled streaming debuted Thursday, with the New York Giants versus Washington Redskins.
NBC's Adobe-fueled streaming debuted Thursday, with the New York Giants versus Washington Redskins.   (AP Photo/Bill Kostroun)
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COMMENTS
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Silverlight must beat Flash and JavaScript for supremacy
Mashable

Meanwhile, baseball fans have to pay
Daily Herald (Arlington Heights, Ill.)

Check it out here: NBC's NFL streaming
NBC

Analyst has 'hiccups' with NFL stream
Silicon Alley Insider

 
NFL • Microsoft • NBC • football • Adobe • Flash • streaming media • Silverlight

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