Bring Your Own Lipstick: The Hockey Mom Vote

Now that hockey moms are the hot political constituency, a closer look
By Harry Kimball,  Newser Staff
Posted Sep 8, 2008 4:29 PM CDT
A delegate holds up a sign reading 'Hockey Moms for Palin!' as Republican U.S vice-presidential nominee Alaska Gov. Sarah Palin speaks on day three of the Republican National Convention   (Getty Images)
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(Newser) – Sarah Palin describes herself as a “hockey mom,” but in a land of soccer moms and Nascar dads, that's a less familiar life form. The Wall Street Journal looks at the predawn practices, smelly yet pricey equipment, and long-distance travel helping shape a demographic that makes twice the country’s median family income. How do hockey moms vote?

More to the point, will her declared constituency vote for Palin? “Women don't all think the same,” one Obama-supporting hockey mom says. “And all hockey moms don't even think the same.” Another, in solid-blue Massachusetts, says she feels differently: “I see her as someone I can relate to. And I am going out to buy one of those 'Hockey Moms for Palin’ bumper stickers.”