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McCain, Palin Embrace Hugging Etiquette

What's the etiquette for a mixed-gender ticket?

By Jason Farago,  Newser Staff

Posted Sep 9, 2008 8:00 AM CDT

(Newser) – In 1984, Walter Mondale had a strict "hands-off" policy with running mate Geraldine Ferraro, never even putting his palm on her back when they waved to crowds. Two decades later, times have changed: John McCain and Sarah Palin have been embracing on the campaign trail, forgoing handshakes for a series of somewhat stiff hugs. But etiquette for female politicians remains delicate, reports the New York Times.

"People were afraid that it would look like, ‘Oh, my God, they’re dating,'" Ferraro said of Mondale's reluctance to embrace her. But by the '90s things had changed; as New Jersey governor, Christine Todd Whitman regularly hugged and even kissed male counterparts. But McCain and Palin seem far closer than Barack Obama and Hillary Clinton—who, at joint rallies, have opted for a strange hand-on-shoulder non-hug.

Democratic presidential candidate Walter Mondale and his running mate, Geraldine Ferraro, wave as they leave an afternoon rally in Portland, Ore., in this Wednesday, Sept. 5, 1984 file photo.
Democratic presidential candidate Walter Mondale and his running mate, Geraldine Ferraro, wave as they leave an afternoon rally in Portland, Ore., in this Wednesday, Sept. 5, 1984 file photo.   (AP Photo/Jack Smith)
1984 Democratic presidential nominee Walter Mondale and his running mate Geraldine Ferraro wave from podium at conclusion of the Democratic National Convention in San Francisco.
1984 Democratic presidential nominee Walter Mondale and his running mate Geraldine Ferraro wave from podium at conclusion of the Democratic National Convention in San Francisco.   (AP Photo)
Sarah Palin introduces John McCain at a campaign rally at the Albuquerque Convention Center in Albuquerque, N. M., Saturday, Sept. 6, 2008.
Sarah Palin introduces John McCain at a campaign rally at the Albuquerque Convention Center in Albuquerque, N. M., Saturday, Sept. 6, 2008.   (AP Photo/Toby Jorrin)
Sarah Palin is joined by Republican presidential candidate John McCain and daughter Piper at the end of her speech at the Republican National Convention in St. Paul, Minn., Wednesday, Sept. 3, 2008.
Sarah Palin is joined by Republican presidential candidate John McCain and daughter Piper at the end of her speech at the Republican National Convention in St. Paul, Minn., Wednesday, Sept. 3, 2008.   (AP Photo/Charlie Neibergall)
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(Palin) seems cognizant that she is wandering into the danger zone... as she hugs him, she leans away so as to insert some chaste space. As the nuns used to say before school dances, ‘Leave room for the Holy Ghost.’
- Christopher Buckley, novelist and satirist

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