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Apple Touts New iPods, but Stock Stumbles

New gizmos thin—as is Jobs, who pokes fun at alleged health crisis

By Wesley Oliver,  Newser Staff

Posted Sep 9, 2008 3:16 PM CDT

(Newser) – Steve Jobs unveiled an overhauled line of Apple gadgets today—thinner iPod Nano and Touch devices—and a shiny new deal with NBC, but not before spoofing reports of his poor health, Reuters notes. Borrowing a line from Mark Twain, the Apple chief and cancer survivor flashed a message on a screen that said, “The reports of my death are greatly exaggerated.”

Jokes aside, Jobs introduced a sleeker 8-gigabyte iPod Nano ($149) and a retouched version of the 8GB iPod Touch ($229). But the announcements didn’t impress investors, who sent the company’s shares down 3.4%, AP reports. Apple, however, did make nice with NBC, whose content will return to iTunes after the network yanked it last year in a pricing dispute.

Apple CEO Steve Jobs speaks at an Apple event in San Francisco today.
Apple CEO Steve Jobs speaks at an Apple event in San Francisco today.   (AP Photo)
Apple CEO Steve Jobs introduces new colors of the new iPod Nano during a product announcement in San Francisco, Tuesday, Sept. 9, 2008.
Apple CEO Steve Jobs introduces new colors of the new iPod Nano during a product announcement in San Francisco, Tuesday, Sept. 9, 2008.   (AP Photo/Paul Sakuma)
Apple CEO Steve Jobs speaks in front of a picture of the new iPod nano at an Apple event in San Francisco, Tuesday, Sept. 9, 2008.
Apple CEO Steve Jobs speaks in front of a picture of the new iPod nano at an Apple event in San Francisco, Tuesday, Sept. 9, 2008.   (AP Photo/Jeff Chiu)
Apple CEO Steve Jobs introduces a new version of the iPod Touch during a product announcement in San Francisco, Tuesday, Sept. 9, 2008.
Apple CEO Steve Jobs introduces a new version of the iPod Touch during a product announcement in San Francisco, Tuesday, Sept. 9, 2008.   (AP Photo/Paul Sakuma)
Apple CEO Steve Jobs gestures during a product announcement in San Francisco today.
Apple CEO Steve Jobs gestures during a product announcement in San Francisco today.   (AP Photo)
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