AOL is overhauling its portal page, incorporating third-party email services and social-networking sites into AOL.com, paidContent reports. The redesigned site allows users to perform global status updates, so a message sent from AOL would show up on Facebook, Myspace, Twitter and more; users will also be able to view friends’ activity from multiple sites on an incorporated feed.
AOL is also using the new portal to showcase recent acquisitions: News firm Relegence, bought in 2006, will provide local news coverage pegged to users’ zip codes. “We’re really going to lean into local here,” one exec says. Sphere, bought in April, will supplement the site’s RSS feeds with related web content.