AOL Brings in Outside Help With Homepage Redesign

Gmail, Facebook will be accessible from firm's web portal
By Nick McMaster,  Newser Staff
Posted Sep 10, 2008 1:50 PM CDT
The America Online logo is seen at the AOL booth at the Consumer Electronics Show in Las Vegas in this Jan. 5, 2008 file photo.    (AP Photo/Paul Sakuma, file)
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(Newser) – AOL is overhauling its portal page, incorporating third-party email services and social-networking sites into, paidContent reports. The redesigned site allows users to perform global status updates, so a message sent from AOL would show up on Facebook, Myspace, Twitter and more; users will also be able to view friends’ activity from multiple sites on an incorporated feed.

AOL is also using the new portal to showcase recent acquisitions: News firm Relegence, bought in 2006, will provide local news coverage pegged to users’ zip codes. “We’re really going to lean into local here,” one exec says. Sphere, bought in April, will supplement the site’s RSS feeds with related web content.