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Obama Steps Up Assault on McCain

Candidate to go on the attack as party frets about Palin

By Rob Quinn,  Newser Staff

Posted Sep 12, 2008 9:12 AM CDT

(Newser) – The Barack Obama campaign kicks off its leaner, meaner approach today, reports the New York Times, going on the offensive with a New Hampshire speech and new ads in an attempt to wrest momentum back from the GOP. The candidate's strategists say it has long been the plan to get more aggressive closer to November but, as poll numbers have shifted, many Dems are seeing echoes of John Kerry's 2004 post-convention slump.

Obama aides say they have been taken aback by the McCain campaign's newly aggressive tone under Karl Rove protege Steve Schmidt, but they're ready to respond in kind and believe McCain's adoption of the "change" mantra will put the battle on their terms. "John McCain jettisoned his message and his strategy," said campaign manager David Plouffe. "It is now about change. We’re going to lean into that very, very hard.”

Barack Obama walks off his plane en route to a campaign event in New York, Wednesday, Sept. 10, 2008.
Barack Obama walks off his plane en route to a campaign event in New York, Wednesday, Sept. 10, 2008.   (AP Photo/Chris Carlson)
Barack Obama speaks during a news conference at Stebbins High School in Riverside, Ohio, Tuesday, Sept. 9, 2008.
Barack Obama speaks during a news conference at Stebbins High School in Riverside, Ohio, Tuesday, Sept. 9, 2008.   (AP Photo/Chris Carlson)
Kessa Sabedra, 8, left, Olivia Schellekens, 9, center, and Alexis Shipman, 9, wave signs supporting Democratic presidential candidate Sen. Barack Obama, D-Ill., as people gather to hear Republican vice presidential candidate Alaska Gov. Sarah Palin speak in Fairbanks, Alaska, Wednesday Sept. 10, 2008, after returning to her home state from...
Kessa Sabedra, 8, left, Olivia Schellekens, 9, center, and Alexis Shipman, 9, wave signs supporting Democratic presidential candidate Sen. Barack Obama, D-Ill., as people gather to hear Republican vice...   (AP Photo/Al Grillo)
Barack Obama greets John McCain during the Service Nation Summit at Columbia University in New York, Thursday, Sept. 11, 2008.
Barack Obama greets John McCain during the Service Nation Summit at Columbia University in New York, Thursday, Sept. 11, 2008.   (AP Photo/Chris Carlson)
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We have a game plan and a strategy. And I’m sure between now and Nov. 4 there will be another period of hand-wringing and bed-wetting. It comes with the territory.” - David Plouffe, Obama’s campaign manager

Everyone was astonished that she drew 9,000 people to Lancaster the other night. But we drew 10,000 people there last week. - Obama’s senior strategist, David Axelrod

The Obama people need to reboot and figure out ways to make the McCain-Bush argument newsworthy again. - Phil Singer, former press secretary for Hillary Clinton

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