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December 2, 2008 8:28:23 PM CST

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Mercedes Revs Up Hybrid

Posted Sep 12, 08 10:24 AM CDT in Business,  Technology 

(Newser) – Mercedes is adding a hybrid model to its line of S-Class luxury autos in June 2009, BusinessWeek reports, promising nearly 30 miles to the gallon and adding $14,000 to its $88,000 base sticker price. The model—which, unlike some other hybrids, can’t run exclusively on battery power—should hit showroom floors in the US by next September.

The new model comes to a market clamoring for more options. Mercedes has focused instead on its highly efficient diesel engine that delivered almost as much fuel economy as the Toyota Prius and is nearly as clean. “We have to ensure that people in six years will be able to drive a big car without sacrifices or a bad conscience," one exec says.

Source BusinessWeek

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"We have to ensure that people in six years will be able to drive a big car without sacrifices or a bad conscience," says at executive at Mercedes, which plans to add one hybrid model per year.   (AP Photo)
DaimlerChrysler CEO Dieter Zetsche.   (AP Photo/Thomas Kienzle)
"Not everyone can drive a Smart on vacation," says a Mercedes exec of the company's late arrival in the hybrid market. "We need solutions for big cars."   (AP Photo)
Mercedes will begin selling a hybrid version of its S-Class beginning in June 2009.   (AP Photo)
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auto industry • hybrid car • fuel efficiency • Toyota Prius • Mercedes Benz


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