Yahoo's Next Move: Third-Party Content

Keeping users on site by enabling links to Netflix, Craigslist is goal
By Jim O'Neill,  Newser User
Posted Sep 12, 2008 12:04 PM CDT
Yahoo co-founder and CEO Jerry Yang has seen a rocky 2008, during which his company was the target of an ultimately unsuccessful takeover bid by Microsoft.   (Getty Images)
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(Newser) – After struggling through months of takeover battles and sagging stock prices, Yahoo says it’s working to become a web destination for users rather than simply a jumping-off point, the San Francisco Chronicle reports. It plans to add third-party content and newly developed applications on a new Yahoo home page, allowing users to access sites like Netflix without leaving.

Yahoo says it wants to draw users to its site and keep them browsing from there, “weaving” applications into a user’s visit and making it easier for advertisers to target consumers, especially with the company’s pending ad deal with Google. Yahoo hopes to reverse the dive of its stock, which has hovered near its 5-year low recently.