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Yahoo's Next Move: Third-Party Content

Keeping users on site by enabling links to Netflix, Craigslist is goal

By Jim O'Neill,  Newser User

Posted Sep 12, 2008 12:04 PM CDT
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(Newser) – After struggling through months of takeover battles and sagging stock prices, Yahoo says it’s working to become a web destination for users rather than simply a jumping-off point, the San Francisco Chronicle reports. It plans to add third-party content and newly developed applications on a new Yahoo home page, allowing users to access sites like Netflix without leaving.

Yahoo says it wants to draw users to its site and keep them browsing from there, “weaving” applications into a user’s visit and making it easier for advertisers to target consumers, especially with the company’s pending ad deal with Google. Yahoo hopes to reverse the dive of its stock, which has hovered near its 5-year low recently.

Yahoo co-founder and CEO Jerry Yang has seen a rocky 2008, during which his company was the target of an ultimately unsuccessful takeover bid by Microsoft.
Yahoo co-founder and CEO Jerry Yang has seen a rocky 2008, during which his company was the target of an ultimately unsuccessful takeover bid by Microsoft.   (Getty Images)
There's a lot more that we will be opening up, a Yahoo exec said. This is just to give you a taste of how an application can be woven into these experiences.
"There's a lot more that we will be opening up," a Yahoo exec said. "This is just to give you a taste of how an application can be woven into these experiences."   (Getty Images)
Yahoo stock jumped 4.8% yesterday after the announcement of changes to its sites.
Yahoo stock jumped 4.8% yesterday after the announcement of changes to its sites.   (Getty Images)
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Yahoo opens doors to developers
CNET

Yahoo falls behind MySpace in display ad views
eWeek

AOL also adding third-party content to spruce up portal
Associated Press

 
Yahoo • Google • Microsoft • web browser • Jerry Yang • Craigslist • Netflix • third-party content

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