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PR Firms Target Customers' Google Reputations

Imagemakers offer services to improve web persona and dodge bloggers

By Dustin Lushing,  Newser Staff

Posted Jul 2, 2007 3:00 PM CDT

(Newser) – If your first hit on Google feels like a mafia hit, don't despair. Firms like ReputationDefender and Reputation Management offer clients an enhanced image on the top search engine by creating links, sites, YouTube videos, and MySpace profiles that promote positive Google results, and lower the pageranks of defamatory comments.

Potential employers and romancers are increasingly resorting to the Google box for research, and unwitting search terms are finding their names associated with anonymous censure; as one disparaged lobbyist says, "there's no policing, no rules, no standards. It's the wild, wild West." Companies charge from a few dollars to thousands of dollars a month to ensure their client a favorable online status.

Internet spam entrepreneur Robert Bubba Catts holds one of 16 computers in his home north of Shreveport, Louisiana. He says he is an honest, legitimate spammer.
Internet spam entrepreneur Robert "Bubba" Catts holds one of 16 computers in his home north of Shreveport, Louisiana. He says he is an honest, legitimate spammer.   (KRT Photos)
(FILES)Waiters catering a reception at the Google stand, work...
(FILES)Waiters catering a reception at the Google stand, work...   (Getty Images)
Technology-Japan-IT-copyright-compnay-YouTube-Google,sched-FEATURE...
Technology-Japan-IT-copyright-compnay-YouTube-Google,sched-FEATURE...   (Getty Images (by Event))
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Google bombs: Are they a threat or just valid social comment   (Lawrance12 (YouTube))

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