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NHL Snaps It Up Online

Boosts online coverage of hockey games

By Peter Fearon,  Newser Staff

Posted Sep 24, 2008 4:52 AM CDT

(Newser) – The National Hockey League is increasing its online footprint with expanded game coverage on the web. One game each day will be offered online to America's 20 million hockey fans with multiple camera angles and on-demand playback. The league has moved to Flash-based video that more Mac and PC users will be able to access, reports CNET.

Hockey fans are more likely than most sports fans to have access to high-tech toys and broadband connections, according to market surveys. "It's a common misconception that hockey fans are something less than affluent," said an NHL marketing executive. "It's the complete opposite."

Many hockey fans who live far away from an NHL hockey franchise will be able to follow their favorite team online.
Many hockey fans who live far away from an NHL hockey franchise will be able to follow their favorite team online.   (AP Photo/Tom Gannam)
Many hockey fans who live far away from an NHL hockey franchise will be able to follow their favorite team online.
Many hockey fans who live far away from an NHL hockey franchise will be able to follow their favorite team online.   (AP Photo/Tom Hevezi)
The NHL is boosting its online presence with live multi-camera angle coverage of games.
The NHL is boosting its online presence with live multi-camera angle coverage of games.   (National Hockey League)
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