The National Hockey League is increasing its online footprint with expanded game coverage on the web. One game each day will be offered online to America's 20 million hockey fans with multiple camera angles and on-demand playback. The league has moved to Flash-based video that more Mac and PC users will be able to access, reports CNET.
Hockey fans are more likely than most sports fans to have access to high-tech toys and broadband connections, according to market surveys. "It's a common misconception that hockey fans are something less than affluent," said an NHL marketing executive. "It's the complete opposite."