Media Focus Elsewhere Hurts Gulf Coast Relief Efforts

Media coverage pales in comparison to Katrina disaster

By Ambreen Ali, Newser User

Posted Sep 25, 2008 10:01 AM CDT

(Newser) – Relief organizations are struggling to raise funds for their work in hurricane-battered areas of Texas and Louisiana, a marked difference from 2005, when millions flowed in to help Katrina victims. “The camera and the lights didn't stay on” this time, a Red Cross worker tells MSNBC, distracted by fresher stories about the financial crisis and political campaigns.

Though not as severe as in 2005, the damage from this year’s hurricanes is substantial and the Red Cross says its relief efforts could cost up to $150 million. Ironically, “there would have been a huge outcry” if the groups weren’t better prepared this time around, says a philanthropy expert. “The expectations have grown, but the giving hasn't.”

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A Red Cross volunteer hugs 20-month-old Emmanuel Matias while giving him candy and cookies in the aftermath of Hurricane Ike. (AP Photo)

Cynthia Rosales, 8, eats a warm meal delivered to her by Red Cross volunteers in the aftermath of Hurricane Ike. (AP Photo/Marcio Jose Sanchez)

From left, Martha Perez, her son 20-month-old son Emmanuel Matias and friend Mayra Perez walk back to their home after receiving hot meals from the Red Cross. (AP Photo)

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Because of the other big news stories that are out there ... the cameras and the lights didn’t stay on to show the need that people have. - Suzy DeFrancis, Red Cross

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Media Focus Elsewhere Hurts Gulf Coast Relief Efforts