Now that we've seen Sarah Palin interviewed on TV three times, it's clear she could use a little media coaching, Christopher Beam writes for Slate. To figure out how Palin can break out of her "constant low hum of mediocrity," Beam gets tips from media pros. Some highlights:
- Give details. Don't say the economy requires "a multifaceted solution." Provide examples, one media trainer says.
- Don’t repeat yourself so often. In her talk with Katie Couric, she mentioned “shoring up” the economy five times and ended up sounding “painfully rehearsed,” Beam writes. “Too much and it sounds like cant.”
- Tell stories. “If you can credibly launch into a great tale, however tangential,” Beem says, “it pulls the interview back onto your own turf.”
- Relax. “She's been a little too coached,” one expert notes. “You gotta make it your own.”