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Whose Voice Is That Telling You How to Vote?

Posted Sep 27, 08 3:10 PM CDT in Arts & Living Politics 

(Newser) – We all know who’s approving the message, but who are those guys actually reading it? The world of voice actors for campaign ads is a tight, politically charged one, Newsweek reports. Voters will be exposed to about 3,000 ads this season, and almost all will be voiced by one of a couple of dozen specialized readers. And like everything else in politics, this talent pool is partisan.

Almost all narrators stick with one party, becoming known to the consultants within it, and gain renown when ads are effective. Some are even dedicated enough to turn down a paycheck: “I've walked away before,” said one conservative narrator. “If it gives me qualms, I won't do it.” Most work from home studios and, in economic times like these, huddle by the phones, ready to record at a moment’s notice.
Source: Newsweek

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Most political narrators work out of tiny home studios, and have just hours to record spots.   (Shutterstock)
John McCain speaks to the press in Washington, Wednesday, Oct. 31, 2007.   (AP Photo/Manuel Balce Ceneta)
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I need to have someone who people can believe but aren't distracted by. The absolute worst is someone who comes to me with a fake radio voice. - Fred Davis, Strategic Perception

A lot of voters will say to themselves, 'Well, if a nice-sounding woman
is saying this to me, it must be true.
' - John Greer, professor of political advertising at Vanderbuilt

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