Perky, Populist Palin Saves McCain Again

Noonan: She's a little transparent but still very effective
By Kevin Spak,  Newser Staff
Posted Oct 3, 2008 10:05 AM CDT
Sarah Palin speaks to the crowd during a rally at Chaifetz Hall of Saint Louis University after the Vice Presidential debate Thursday, Oct. 2, 2008, in St. Louis.   (AP Photo/Kyle Ericson)
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(Newser) – Sarah Palin starred in her own political "infomercial" last night and once again revived John McCain's flagging campaign, writes Peggy Noonan of the Wall Street Journal. Palin looked "not petrified but peppy," her style far more suited to a debate than a cerebral interview. Biden seemed to be waiting for her to make a fool of herself. She didn’t. Instead, she talked straight to the people in a baldly populist, if transparent, pitch to “soccer moms” and “Joe Six-Pack.”

“There were moments when she seemed to be doing an informercial for charm in politics," Noonan writes. "But it was an effective infomercial." Still, "a question is at what point shiny, happy populism becomes cheerful manipulation.”