Apple Notebooks Set for Upgrades, Price Drop

Speculation centers on MacBook enhancements, a cheaper model
By Matt Cantor,  Newser User
Posted Oct 13, 2008 10:21 AM CDT
A Stanford University student studies on her MacBook in March.   (PRNewsFoto)
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(Newser) – Tomorrow, Apple will unveil its latest notebook incarnation—but what that will involve remains shrouded in secrecy, CNET reports. It’s likely to be some kind of major update to the 2-year-old MacBook line, perhaps a new graphics chipset and aluminum casing for the lower-end models. It could also be time for Apple’s first notebook priced under $1,000.

Many are saying the new notebook could be an entirely new, less powerful machine for $800. But why release such a product when Apple is steadily growing despite consistently charging more than competitors? “Eventually they have to (offer a lower-end notebook), but I don't see the evidence that they need to find new buyers now that aren't willing to spend over $1,000,” says an analyst.