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Starbucks' Oatmeal Is the New McMuffin

Starbucks makes comfort food trendy

By Evann Gastaldo,  Newser Staff

Posted Oct 14, 2008 7:40 PM CDT

(Newser) – The mushy breakfast you pushed away as a child has become Starbucks' most successful food launch ever—knocking reduced-fat coffeecake to No. 2 on the best-sellers chart, Advertising Age reports. Oatmeal heads up a line of healthier breakfast options the chain introduced in September. The steamy offering, which comes with packets of brown sugar, nuts, and dried fruit, has been a surprise hit among women and "millennials."

At $2.50 a pop, Starbucks oatmeal costs more than its pastries—and a lot more than making it yourself from a giant container of the stuff—but its early success bodes well for the future. “The true test of oatmeal will be when the weather gets colder,” one analyst said.

Starbucks announced that oatmeal has replaced its reduced calorie coffee cake as the top-selling menu item in the short time since it's been introduced.
Starbucks announced that oatmeal has replaced its reduced calorie coffee cake as the top-selling menu item in the short time since it's been introduced.   (Photo by Chris Hondros/Getty Images)
Starbucks' oatmeal is quite the hit.
Starbucks' oatmeal is quite the hit.   (Starbucks)
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In a drive-thru culture, it's hard to believe that consumers would be willing to pay more for a breakfast that comes with a spoon, several packets and needs to steep for at least three to five minutes.
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COMMENTS
Showing 1 of 1 comment
bacimom
Dec 19, 2008 2:41 AM CST
We're boomers and the Starbucks is the best out-of-homeade porridge we've ever had.

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