Skip to: Content
Skip to: Site Navigation
Skip to: Search
WEDNESDAY, NOVEMBER 25, 2009
| Subscribe to Newser's RSS feeds RSS | Follow Newser on Twitter Twitter


0

Google, Yahoo in Talks to Avoid Antitrust Case

Online ad deal may be capped to avoid further scrutiny

Share

(Newser) – Google and Yahoo are working to settle any antitrust issues arising from their proposed joint online ad venture, the Wall Street Journal reports. Google has offered a cap on the volume of ads it sells Yahoo, which may be willing to continue selling search ads to avoid lengthy legal battles that threaten to stifle the deal.

Federal investigators are still building a lawsuit in case the talks fail. Advertisers and rival Microsoft say the deal, which gives the Internet giants control of 80% of Web search ads, will limit competition and raise prices in the booming market. Yet even if Google escapes scrutiny this time, a settlement could brand it a monopoly and invite lawsuits.

Yahoo could gain hundreds of millions of dollars in much-needed revenue in the first year of a deal with Google.
Yahoo could gain hundreds of millions of dollars in much-needed revenue in the first year of a deal with Google.   (AP Photo/Paul Sakuma, file)
Google is trying to stave off a federal antitrust investigation that is building steam.
Google is trying to stave off a federal antitrust investigation that is building steam.   (AP Photo/Paul Sakuma, file)
Investigators continue building their lawsuit and say the case is
Investigators continue building their lawsuit and say the case is "ongoing."   (AP Photo/Jens Meyer, file)
« Prev« Prev | Next »Next » Slideshow
OFF THE GRID
11.24.09
Murdoch and Microsoft: The Mice Are Trying to Roar
11.23.09
Books Are Bad for You
0 comments
VIEWING:
 
LEAVE A
COMMENT Comment Policy
Facebook ConnectPost this comment to Facebook?

After connecting you will have the option to post your comment on your Facebook profile.

 

Related Newser Stories

295 Stories

Google Issues Disclaimer
Over Racist Michelle Image

But company won't
pull doctored photo

Nov 24, 09 12:28 PM CST
(Newser) - Hackers have doctored a photo of Michelle Obama to look like an ape and rigged Google search results so it comes up first under an image search of her name. The move prompted Google to take out an ad on the results page, reading in part, “Sometimes our search... More »

MORE ABOUT:
Google • Michelle Obama • online advertising • racism • apes • search engine • Photoshop • hacking • algorithms • search results • Michelle Obama Google image • Michelle Obama Photoshop • PageRank

Bing, News Corp Talks
Offer Hope for Media

Media could gain from brewing bidding war

Nov 23, 09 3:39 AM CST
(Newser) - Microsoft is offering News Corp and other media companies money to yank their content from Google’s search engine and list it instead on Bing. The offer, likely prompted by a threat from Rupert Murdoch to remove content from Google, “is all about Microsoft hurting Google’s margins,”... More »

MORE ABOUT:
Google • Internet • Microsoft • Rupert Murdoch • search • News Corp • Bing

Google Offers Revised
Digital Book Deal

Narrower settlement aimed at overcoming Justice Dept. objections

Nov 14, 09 6:04 AM CST
(AP) - Google offered a compromise deal with authors and publishers late yesterday, in an effort to overcome Justice Department objections to an earlier agreement and clear the way for distribution of millions of digital books online. Two months ago Justice had blocked a settlement in a lawsuit brought by authors and... More »

MORE ABOUT:
Google • Department of Justice • authors • books • digital books • publishers

295 Stories


Settlement negotiations at early stage
AFP

Concessions come as investigation gathers steam
Wired


Technology  •  Business 
TwitterFollow @NewserTech on Twitter

 
Yahoo • Google • Department of Justice • Microsoft • online advertising • antitrust • search engine marketing

from our news partners