Winning on the Web, Obama Turns to Xbox Advertising

Billboard in online racing game marks another first for Dem's campaign
By Clay Dillow,  Newser Staff
Posted Oct 14, 2008 4:12 PM CDT
Obama's campaign has extended its reach by making sure its candidate's presence is felt across the virtual world, and sometimes virtually in the real world.   (AP Photo/Mark Lennihan)
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(Newser) – Barack Obama’s campaign has been lauded for its online efforts, but in the race to make high-speed connections with voters, the Democrat has taken another “new media” leap, placing a campaign billboard inside an Xbox 360 online racing game. While politicians have promoted themselves online before, this is hands-down the most prominent use of the medium, Wagner James Au writes on GigaOM.

“I can confirm that the Obama campaign has paid for in-game advertising in Burnout Paradise,” a spokeswoman for Electronic Arts, the game’s maker, said. “Like most television, radio and print outlets, we accept advertising from credible political candidates.” There’s no word on whether John McCain's campaign has contacted EA about advertising in its popular Medal of Honor series.