Barack Obama is outspending John McCain 4-to-1 on advertising nationwide and is on course to break George Bush's 2004 spending record within days, reports the New York Times. Obama has stepped up his spending since the start of October and is blitzing network TV, cable TV, and even video games with campaign ads, both negative and positive.
"What Obama is doing is being his own good cop and bad cop,” said one media analyst, who calls the advertising war “a blowout” in Obama’s favor. In one recent week a study found nearly 100% of McCain ads attacking Obama, and 34% of Obama ads attacking McCain. “This is uncharted territory,” said an advertising analyst. “We’ve certainly seen heavy advertising battles before. But we’ve never seen in a presidential race one side having such a lopsided advantage.”