Seeing red in the markets and less green in their wallets, many newly unemployed businessmen are opting for white in their wardrobe, the Telegraph reports. Sales of white shirts are rising at London clothiers as consumers opt for a fresh start amidst economic turmoil. “A plain white shirt sends out the message that you are astute, professional and flexible, “ said one industry expert.
One retailer noticed a 50% spike in whites shirt sales since August. “The 1980s Gordon Gekko look is dead,” said one store manager, referring to the blue shirt/white collar hybrid Michael Douglas made famous in Wall Street. Some customers will always prefer bold looks, but “plain white, plain blue or Bengal stripes seems to be what is in favor.”