Bud Plans to Ditch Earnhardt
King of Beers eyes Kahne; Pepsi bubbles to rebound Jr.
By Joseph Fasano,  Newser User
Posted Jul 11, 2007 6:06 AM CDT
NASCAR driver Dale Earnhardt Jr., center, laughs with crew members during the second day of practice for the Lenox Industrial Tools 300 at New Hampshire International Speedway in Loudon, N.H., Saturday,...   (Associated Press)
camera-icon View 2 more images

(Newser) – Dale Earnhardt Jr.'s number 8 car is fixing for a makeover: ESPN says the Hendricks Motorsports driver is likely to lose his Budweiser sponsorship to number 9 Kasey Kahne. And though negotiations are largely undisclosed, rumor has it that Jr.'s Chevy will be painted in PepsiCo colors next season.

Pepsi is looking to resuscitate its marketing campaign with the biggest fan-base in sports; last week International Speedway Corp. severed ties with the company, opting for a more lucrative agreement with Coca-Cola. Kahne, meanwhile, would have to truncate his deal with sponsor Dodge to accommodate Bud