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Bud Plans to Ditch Earnhardt

King of Beers eyes Kahne; Pepsi bubbles to rebound Jr.

By Joseph Fasano,  Newser User

Posted Jul 11, 2007 6:06 AM CDT
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(Newser) – Dale Earnhardt Jr.'s number 8 car is fixing for a makeover: ESPN says the Hendricks Motorsports driver is likely to lose his Budweiser sponsorship to number 9 Kasey Kahne. And though negotiations are largely undisclosed, rumor has it that Jr.'s Chevy will be painted in PepsiCo colors next season.

Pepsi is looking to resuscitate its marketing campaign with the biggest fan-base in sports; last week International Speedway Corp. severed ties with the company, opting for a more lucrative agreement with Coca-Cola. Kahne, meanwhile, would have to truncate his deal with sponsor Dodge to accommodate Bud

NASCAR driver Dale Earnhardt Jr., center, laughs with crew members during the second day of practice for the Lenox Industrial Tools 300 at New Hampshire International Speedway in Loudon, N.H., Saturday, June 30, 2007. (AP Photo/Toby Talbot)
NASCAR driver Dale Earnhardt Jr., center, laughs with crew members during the second day of practice for the Lenox Industrial Tools 300 at New Hampshire International Speedway in Loudon, N.H., Saturday,...   (Associated Press)
Dale Earnhardt Jr. races down turn three during morning practice in the Toyota/ Save Mart Nascar Nextel cup auto race in Sonoma, Calif., Saturday, June 23, 2007.(AP Photo/Marcio Jose Sanchez)
Dale Earnhardt Jr. races down turn three during morning practice in the Toyota/ Save Mart Nascar Nextel cup auto race in Sonoma, Calif., Saturday, June 23, 2007.(AP Photo/Marcio Jose Sanchez)   (Associated Press)
NASCAR driver Dale Earnhardt, Jr. talks with his crew following practice for Sunday's Lenox Industrial Tools 300 at New Hampshire International Speedway, in Loudon, N.H., Saturday, June 30, 2007. (AP Photo/Jim Cole)
NASCAR driver Dale Earnhardt, Jr. talks with his crew following practice for Sunday's Lenox Industrial Tools 300 at New Hampshire International Speedway, in Loudon, N.H., Saturday, June 30, 2007. (AP...   (Associated Press)
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NASCAR • Dale Earnhardt, Jr. • Pepsi • Budweiser • Dodge • Kasey Kahne • Lowe's Speedway Club • International Speedway Corp. • Hendrick Motorsports

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