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Diamond-Inlaid Mastercard? 'I Like!'

Company readies lavish gold card for rich Kazakhstanis

By Wesley Oliver,  Newser Staff

Posted Nov 1, 2008 7:50 PM CDT

(Newser) – MasterCard hopes that a worldwide recession won't stop shoppers from toting around a gold-encrusted, diamond-inlaid credit card, the Financial Times reports. Later this month, the company will issue VIP customers in Kazakhstan the "Diamond" card—which comes with a personal manager, is trimmed with gold, has a 0.02-carat gem in its center, and a credit limit of $50,000.

The bling is “only a design element” meant to “show status,” said the bank issuer, who will distribute just 1,000 pieces of the glittering plastic. Kazakhstan is flush with wealth from a boom in oil and minerals.

Asked about the timing of the launch, a bank official said: %u201CThe [financial] crisis is also affecting us but we are talking about rich people, they can afford to have such cards.
Asked about the timing of the launch, a bank official said: %u201CThe [financial] crisis is also affecting us but we are talking about rich people, they can afford to have such cards."   (Shutter Stock)
Sasha Baron Cohen goes driving in Borat - Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.
Sasha Baron Cohen goes driving in "Borat - Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan."   (MovieWeb)
MasterCard launched a similar card in Dubai last year, saying such cards were proof of its ability to support our customers in meeting the lifestyle needs of these premium customers.
MasterCard launched a similar card in Dubai last year, saying such cards were proof of its "ability to support our customers in meeting the lifestyle needs of these premium customers."   (AP Photo/Bill Sikes, file)
A bank in Kazakhstan, home of the fictional though obnoxious journalist Borat Sagdiyev, played by actor Saha Baron Cohen, will begin issuing gold encrusted credit cards from MasterCard.
A bank in Kazakhstan, home of the fictional though obnoxious journalist Borat Sagdiyev, played by actor Saha Baron Cohen, will begin issuing gold encrusted credit cards from MasterCard.   (AP Photo/Christophe Ena, file)
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