Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Hot on Facebook
Man Tries to Order Priciest Starbucks Drink Ever Total cost: $23.60 »

Yahoo, Google Rejigger Ad Partnership to Stick to Rules

Deal scaled back in effort to appease anti-trust regulators

By Rob Quinn,  Newser Staff

Posted Nov 4, 2008 2:12 AM CST

(Newser) – Yahoo and Google have scaled back their ad partnership in a bid to satisfy regulators concerned that the deal will run afoul of anti-monopoly rules, insiders tell the Wall Street Journal. The new deal caps the amount of revenue Yahoo can earn from the deal at 25%, and slashes the length of the agreement from ten years to two years.

It's not clear whether the revisions submitted to the Department of Justice will be enough to appease regulators, who have been building a case to block the deal. Yahoo, recently hit by a wave of executive departures, is believed to be willing to accept major limits to the deal to ensure its survival.

Regulators have been seeking to block the Yahoo-Google deal, claiming it will give the firms an unfair advantage over rivals.
Regulators have been seeking to block the Yahoo-Google deal, claiming it will give the firms an unfair advantage over rivals.   (AP Photo/Marcio Jose Sanchez)
A Google sign marks Google headquarters in Mountain View, Calif.
A Google sign marks Google headquarters in Mountain View, Calif.   (AP Photo/Paul Sakuma )
Visitors examine an information screen at the Google Book Search stand at the International Frankfurt Book Fair last year in Germany.
Visitors examine an information screen at the Google Book Search stand at the International Frankfurt Book Fair last year in Germany.   (AP Photo/Jens Meyer, file)
« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

More Newser Stories

Google, Yahoo May Ditch Talks on Ad Alliance

Fewer Clicks Are Better Clicks: Google

Microsoft, Aol, Yahoo Agree to Sell Each Other's Ads

Google Looking to Buy Yahoo

Facebook the No. 1 Christmas Website


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne