Six Ways to Rebuild the McCain Brand

In defeat, the maverick can remind Americans why they liked him
By Rob Quinn,  Newser Staff
Posted Nov 5, 2008 6:46 AM CST
John McCain gestures as he addresses a rally of supporters in Phoenix.   (AP Photo/Chris Carlson)
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(Newser) – The fight for the presidency has left John McCain's reputation battered and bruised, but Christopher Beam of Slate suggests six steps the senator should take to return to glory.

  • Remeet the press. The bad blood between McCain and the media can be removed if he stops clamming up and "goes rogue" again.
  • Acknowledge his mistakes. McCain has owned up to his mistakes in the past and he would win respect by admitting campaign missteps—perhaps starting with his choice of a certain Alaskan.

  • Piss off Republicans. With the need to win the GOP base gone, McCain can go back to his mavericky ways.
  • Be funny. McCain is liked for his sense of humor, and a chuckle over his campaign's worst moments would show America he's not bitter.
  • Reach out to Obama. Grace in defeat must extend beyond the concession speech to reaching across the aisle.
  • Write a campaign memoir. McCain is at his best when telling stories, and an unvarnished account of the campaign would be a must-read.